Project Scope

Responsive Website

This season, Red Deer Hospitals’ Lottery solicited a clean & minimal one-page website. With carefully cropped https://1932584312.rsc.cdn77.org/StrideManagementCorp/images and static side-pane navigation, this was our response.

Email Campaigns

As the most effective method to reach mobile customers, email marketing is an integral component in driving ticket sales for Red Deer Hospitals’ Lottery. Each email reflected each series of the campaign.

Outdoor Advertising

From billboards to transit ads to grocer checkouts, this year’s ads were designed to visibly fill the entire Red Deer market.

Brochures & Mailers

Leading with the print brochure, this was the first impression of this season’s lottery. Postcards and various mailers reflected radio remotes, deadlines and prizing throughout the campaign.

Print Ads

With an abundance of print ad opportunities, this season allowed for revolving messaging on a daily basis, while mirroring each of the campaign’s series.