This year, the Kinsmen Care Foundation sought out a fullscreen experience, while using motion effects to showcase the incredible prizes – this was our response.
As the most effective method to reach mobile customers, email marketing is an integral component in driving ticket sales for Kinsmen Lotto for the Alberta Children's Hospital. Each email reflected each series of the campaign.
From billboards and transit ads to airport screens and grocer checkouts, this year’s ads were updated to coincide with each series of the campaign..
Brochures & Mailers
Leading with the print brochure, this was the first impression of this year’s lottery. Postcards and various mailers reflected each series throughout the campaign.
With an abundance of print ad opportunities, this year allowed for revolving messaging on a daily basis, while mirroring each of the campaign’s series..
To engage with a wider audience, advertising on Facebook was essential in gaining customer interaction and developing a loyal ticket buyer relationship.